About Rob Fore

Rob Fore has been marketing online since 1996, alongside his wife Lisa, from Reno, Nevada. He started by turning a book they had written for real estate agents into an online offer, moved into lead generation, and has worked in affiliate and network marketing ever since. Today he writes about running that kind of business on AI.

How This Started

1996. Lisa and I had written a book for real estate agents.

The internet was mostly a curiosity then, and we did the obvious thing - we put the book online and tried to sell it. That worked well enough that we started building and hosting lead generation websites for agents instead. Which is really where the business began, because it turned out the interesting problem was never the book.

It was getting the right people to show up.

That is still the interesting problem. Everything since has been a variation on it.

What I Actually Do

Affiliate marketing, network marketing, copywriting and lead generation systems. I sell my own products and services, and I promote other people's when they are worth promoting.

These days most of the work runs through AI. Not as a gimmick - as the thing that replaced what used to take a team. I write about it here because it is the biggest change I have seen in thirty years, and because most of what gets published about it is written by people who have never had to make a sale.

Why Should You Listen to Me?

Fair question. Here is the honest version.

I have been doing this continuously since 1996. I have watched a hundred companies, platforms, tools and tactics come and go. I have made money, lost money, and made it again. That is not a credential exactly, but it does mean that when I tell you something stopped working, I usually watched it stop.

What I am not: a guru, a coach with a certification, or someone who is going to tell you this is easy. It is not easy. Most people who try this never build a meaningful income, and anybody who tells you different is selling you something.

What people actually earn is on its own page, stated plainly.

What I Believe About Marketing

• Lead with value. Content first, trust second, the offer third. In that order, every time.
• Prospecting is a search, not a sale. You are looking for people who already have a need. If they do not have one, there is nothing to present.
• Model what works. Find someone producing the result you want and copy what they do. Not glamorous. Fastest route there is.
• Build the list. Your audience is the asset. Everything else is rented.
• Say the inconvenient part first. The cost before the upside, the timeline before the testimonial. It is the only version that survives contact with somebody who has already been burned.

Where I Am

Reno, Nevada, about an hour from Lake Tahoe, working out of a home office. The business entity is Listech Inc.

What Else I Run

• Heavy Hitter Leads - MLM genealogy lead generation and licensing.
• Opportunity Grade - a review and grading platform for MLM and business opportunity companies. Deliberately separate from this site, with no affiliate links on it, because a review platform that quietly grades its own revenue sources is worth nothing to anybody.
• Livegood - I hold the rank of Platinum Team Leader. I do not actively promote it any more. The video reviews came down and all that is left up is a resource site built for our existing team members. I am telling you because I write about this industry and you should know where my positions are, not because I am pitching it.
• YouTube - @RobFore, where most of what ends up here starts as a video.

How I Make Money From This Site

Some links here are affiliate links, which means I earn a commission if you buy through one. I only recommend tools I actually pay for and use, and every review says where the thing falls short.

Full breakdown on the disclosure page. If you would rather not use my links, do not - the information is the same either way.

Get In Touch

Use the contact page, or find me on YouTube. I read everything and I answer most of it.